Advertising & Marketing - Blog Index

A+M Index

1. A+M : Conventions 

2. Gender Stereotypes in Adverts

3. OMO CSP

4. Galaxy CSP

5. NHS CSP

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Mise-en-scene

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 Task 1: Title of Clip Costume & Make-Up Lighting & Colour Actor Movement/Placement Setting & Props Iron Man 3  High tech, special effects Fierce lighting, dark colour palette.   Aggressive movement High tech suits,explosives etc.  RDR2  19th century, american cowboy  Non vibrant colour palette  Formatted, crazy, intimidating   Wild west Stranger Things 80s, scary  Very dark colour palette  Middle paced, slowly faster, scattered assortment  Retro, distorted.  Nike  Vibrant  vibrant, all tones  fast paced, energetic  London, Peckham Task 2: Go to: https://mediamacguffingcseyear1.blogspot.com/2025/10/media-language-mise-en-scene.html   Watch the clip: The opening of television drama ‘Stranger Things’, a science fiction story set in the 1980s when four friends get wrapped up in a dangerous alternate universe.  Write a paragraph about the Mise-en-scène of the clip on your ‘Mise-en...
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Camera work - Doctor Who

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1. Camera Shots Over the shoulder picture from the computers perspective, focusing in on the woman's face. this is used for effect and to show the expressions of the character in focus. Close up shot of the character showing her facial features and expressions, also blurs background for effect.  over shoulder image showing the character focused on the computers, showing scenery. This also creates a nice view for the viewer to look at. 2. Camera angles In this image, The camera is positioned behind the monitor with the webcam ontop, to give the effect that we are seeing them from an unseen aspect. The two women in frame can also be seen visually displeased with what they are hearing. 3. Mise en scene This image shows a woman who is shocked infront of a computer screen. This suggests to people who havent seen this clip that she may be on a call. This links to mise en scene because she is in the shot, and her emotions give off body language that suggest towards future events.
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Audience Effects Theory

Task 1: 1) What is the preferred reading of a media text? The meaning the producers intend to communicate. 2) What is the oppositional reading of a media text? The oppositional reading goes against the meaning the producers are trying to create. Task 2: 1) Write a definition of a  passive  audience:  An audience that takes in information from the media passively. 2)  Write a definition of an  active  audience:  An audience that is more up to date, and make decisions on their own. 3) Write a definition of the  hypodermic needle  theory:  This is the suggestion that audiences are always  passive  and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members.  4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY...
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