Advertising and Marketing: Key Conventions

1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.

The Skittles advert portrays a rainbow made of skittles behind a bag of the product showing its variety and how the sweets are well colourised and shaped, which is a pro towards the rates of consumers purchasing the product.

2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above? Look at the Maltesers example above if you are unsure how to complete these tasks.

The USP of Skittles would be its absurd marketing strategies, and convenience of being a flavourful, bite sized treat that doesn't melt in your hand like chocolate, a crispy outer shell and a soft chewy inner.

Part 2: Advert Research

Use Google images to research classic adverts. Find examples for the following and add them to your blog:

1) An advert with a clear brand identity

2) An advert that uses shock tactics or a controversial idea


3) An advert that creates a a strong emotional connection to the audience



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