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BLACKPINK HYLT - CSP

  Introduction to Music Video and BLACKPINK HYLT: Blog tasks Introduction Q's: 1) What are the key conventions of music video? The key conventions of the BLACKPINK Music video include the Background of the video, (the constant change of setting), the visual effects like flames etc and the choice of outfit style along with korean style makeup. This links to their home countries style in fashion. 2) What is intertextuality? intertextuality is  when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references. 3) When did music videos first become a major part of the music industry? around the time when MTV was introduced. (1981) 4) What launched in 1981 and why  were music videos an important part of the music industry in the 1980s and 1990s? MTV was launched on the 1st of August 1981, and introduced the concept of music videos which showed either the emotions or story of the song. 5) How are music videos distribut...
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Media Assessment 2: Learner Response

Grade: 4, Score: 17/34, My next objective is to perfect my Mise-En-Scene techniques in my paragraph writing to obtain full marks, and I am most proud of question 6. Q1:1 Full Marks Q2:0 Ticked wrong box Q3:6 Went into detail and explained clearly, but missing minor facts for 2extra marks. Q4:0 Did not answer Q5:2 Full Marks Q6: 8 Went into detail but not deep into detail Yes I went into great detail of both views. My answers were similar to those of the mark scheme, including the initial structure. "Women would not be able to relate to the muscular physique of the woman in the image and this would put them off taking a job." When a parent company buys other companies to expand their business, eg nestle, mars, disney mise en scene  cinematography editing sound performative 
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Heat CSP - Blog Task

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Introduction - Heat Media pack 1) Look at the  Heat Media Pack . Go to  page 2 : the Heat mission. Write  three  things that Heat offers its readers under 'print'. Heat offers readers " a truly unique, quality experience. From clever A-list access shoots no other magazine could pull off to celeb news – heat has the celeb contacts to give readers the exclusive every time." 2) Now go to  page 3  of the Media Pack - celebrity focus. What does the page say that Heat offers readers? Heat ensures that "heat readers are always in the know and give them conversation- starters they can show off about to their mates down the pub." 3) Now look at  page 4  of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news? Heat says that "Our lifestyle guide covers food, fitness, wellbeing, travel and homes, all with a unique heat twist. From travel features such as wellness holidays to make you human again to Insta-wort...
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Tatler CSP: Blog Task

  1) Look at the  Tatler Media Pack . Go to  page 2 : How does the editor introduce the magazine? The editor of Tatler says that  ‘‘TATLER IS A FABULOUSLY  TARGETED, SENSATIONALLY  ACCURATE RIFLE SHOT TO THE  VERY RICHEST READERS IN THE  COUNTRY. THESE PEOPLE LIVE THE  LIFE REFLECTED ON OUR PAGES,  BOTH PHYSICAL AND VIRTUAL. AND  BOY, DO THEY LOVE TO SHOP”. 2) Now go to  page 4  of the Media Pack. Focus on the print magazine ( NOT  tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? This suggests that they come from a rich background, living in high end places that are widely known as being "posh", such as Central London, Windsor etc. 3) Look at  page 6 . What do Tatler readers think about fashion? How much do they spend? ...
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Advertising & Marketing - Blog Index

A+M Index 1. A+M : Conventions  2. Gender Stereotypes in Adverts 3. OMO CSP 4. Galaxy CSP 5. NHS CSP
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NHS Represent: CSP Blog Task

1) What is an advertising campaign? An advertising campaign is a planned series of ads with a single message or goal, shown across various platforms like TV and social media over a specific period. 2) What is the objective of the NHS Represent campaign? The adverts goal is to get more young people from Black and Asian backgrounds to register as blood donors to help treat diseases like Sickle Cell. 3) What does this advert want people to do once they've seen it (the 'call to action')? The advert tells people to go to the NHS website or app to register and book an appointment to give blood. 4) What advert called 'Represent'? It uses a double meaning: "representing" your community by standing up for your roots and the medical need for the donor pool to "represent" or match the UK's actual diversity. 5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why t...
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Galaxy Advert CSP

1) What  key conventions  of TV advertising can you find in the Galaxy advert? Themes of luxury, and indulgence for over 25 years. 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. The adverts key focus is to show that the chocolates texture is smooth and silky. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Audrey Hepburn was an actress in the late and early 50s and 60s, and they chose her for nostalgia, and the advert was aimed toward older people who have seen some of her films. 4) In your own words, what is intertextuality? relations between texts. 5) What Audrey Hepburn films are referred to in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)? Roman Holiday is referred, as it has been shot in the same place, and has the same themes (like the time perio...
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