Radio 1 Launch CSP: Blog Tasks

 Historical, Social and Cultural Contexts


1) What radio stations were offered by the BBC before 1967?

BBC Radio Home
BBC Radio Light
BBC Radio Third

2) How was BBC radio reorganised in September 1967? What were the new stations that launched?

The BBC reorganised and renamed their radio channels. On 30 September 1967, the Light Programme was split into Radio 1 offering continuous "Popular" music and Radio 2 for more 'Easy Listening'.

3) What was pirate radio and why was it popular?

Less formal radio that was broadcast from international waters, on a boat, which means they had no regulators.

There were changing attitudes to music and youth culture in the early 1960s.  ‘Pop’ music was becoming more popular and attitudes in young people were becoming more relaxed.  There was clearly a need for a radio outlet for this music with a less formal presentation style; but there was nothing on the BBC. This led to the growth of ‘pirate’ radio stations who could produce these shows for young people, but were beyond the control of regulators.

4) Why did pirate radio stop broadcasting in 1967?

The 1967 Marine Broadcasting Offences Act officially outlawed pirate radio stations. The Government had closed the legal loophole that allowed these stations to broadcast and these had a British audience of 10 to 15 million. This meant the audience had to go to Radio 1 if they wanted to listen to popular music.

5) How did the BBC attract young audiences to Radio 1 after pirate radio stations were closed down?

The audience had to go to Radio 1 if they wanted to listen to popular music, because of the new law act.

6) What was 'needle time' and why was it a problem for BBC Radio?

Restricted amount of recorded music that could be transmitted by the BBC during the course of any 24-hour period.

7) How did BBC Radio 1 offer different content to previous BBC radio stations?

BBC Radio 1 launched on September 30, 1967, to offer a continuous diet of pop music and an energetic, informal presentation style. It was specifically created by the BBC to replicate the highly popular format of outlawed offshore pirate radio stations and appeal directly to a younger audience.

8) Who was the first presenter for BBC Radio 1 and why did these new Radio 1 DJs cause upset initially at the traditional BBC?

Tony Blackburn, He was an EX pirate radio presenter, and seen as selling himself out.

9) Listen to excerpts from the Tony Blackburn's first 1967 broadcast - how might it have appealed to young listeners?

He was presenting like how he would for Pirate Radio.

10) How was Tony Blackburn's radio show more like pirate radio rather than traditional BBC radio content?

Because he was being hip with the kids and was playing in date music.

Audience and Industry

1) What was the target audience for BBC Radio 1 in 1967?

15-29 year olds.

2) Why did Radio 1 initially struggle to attract young listeners?

Because BBC radio was not considered cool

3) What audience pleasures did Radio 1 offer listeners in 1967? (Use Blumler and Katz Uses and Gratifications theory).

In 1967, BBC Radio 1 offered audiences a much-needed alternative to traditional broadcasting by tapping directly into the emerging youth culture. Using Blumler and Katz’s Uses and Gratifications theory, the station provided four core audience pleasures: Entertainment, Personal Identity, Social Interaction, and Surveillance/Information.

4) How is the BBC funded?

TV license payers fund the BBC each year.

5) Applying Stuart Hall's Reception theory, what would the preferred and oppositional readings have been for BBC Radio 1 in 1967? 

Preferred: Kids listening to BBC radio 1 and praising it

Oppositional: Kids finding the BBC radio uncool and unappealing, and backlash toward Tony Blackburn because he “sold himself out” to the BBC

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