OSP: Marcus Rashford - Context & LIAR
Context: 1. Open his official website (marcusrashfordofficial.com). Find ONE thing that is about FOOTBALL and ONE thing that is about CAMPAIGNING. What does this balance suggest about his brand priorities? On Marcus Rashford’s website, the "Career" section covers his football for Manchester United and England, while the "Book Club" section focuses on his campaigning against child food poverty. Giving both a main spot on his site shows that his campaigning is just as important to him as playing sports. This balance suggests his brand priorities are about using his fame to help people. Instead of just being a footballer who does charity on the side, he built his whole brand around making a real difference for young people. Language: Analyse the website (or a page of it) using the denotation/connotation method, then judge its coherence. 1. Write 3 things you DENOTE (literally see). Marcus Rashford Football Trainers 2. For each, write what it CONNOTES (suggests). S...