OMO Advert CSP Blog Tasks

 


1) What year was the advert produced?

1955

2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.

They were represented as subservient housewives

3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?

It shows the functionality of the product, and that it doesn't just stop at white clothes, it goes for shiny spotless white clothes.

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

In the 1950s, women would glam themselves up for their husbands for visual appeal.

5) Why is a picture of the product added to the bottom right of the advert?

To showcase the products packaging for brand identity and so its easy to remember while in the store

6) What are the connotations of the chosen colours in this advert - red, white and blue?

The light blue shows cleanliness and a mild tone, Red shows the power of the product as its a strong colour, and white shows the shine of the after results.

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

It makes it feel powerful by conveying a bold message to turn clothing extra white.

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

Women in this advert are dressed up like traditional housewives

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

The preferred reading is for women to see this and think that their clothes are not white enough, so they need to buy this product to "shake their mother" or their husband.

10) What is the oppositional reading for this advert - How might a modern audience respond to this text and the representation of women here?

Some people may find this offensive as the text is signifying white a lot, which connotes to racial themes.


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