Media Aaron 2011

  Context 1. What is her background? Where is her family from? Who are her parents? Where did she appear early in her career? She is the daughter of OJ Simpsons lawyer. Kim Kardashian is of Armenian descent on her father's side and Dutch, English, Irish, and Scottish ancestry on her mother's side. Language 1. Describe 3 differences you can see between her Instagram and TikTok (look / pace / type of content). 2. Explain how the genre features of TikTok change the tone of her content compared with Instagram. 3. Evaluate which platform gives her the most control over her brand image, and why. 4. Open her public Instagram feed. Find ONE post that best shows a consistent 'brand look' and note the media-language choices.     a. Screenshot/sketch the post; note colour palette, shot type, caption style.     b. Write 2 sentences: What does this post want the audience to think of her? Industry 1. List 2 ways Instagram makes money from Kim Kardashian and 1 risk of inf...

  1) Type up your feedback: a. What Mark and Grade did you get? 16/34 Grade 4 b. What targets were you given for the longer written questions? i wrote about mostly gender not class for Q3  2) Look at the mark scheme for this assessment. For Question 2 (12 mark unseen) use the indicative content in the mark scheme to identify three points that you could have referred to in your answer. Excellent analysis of the product that is detailed and critically engages with the nuanced aspects of the representation of older people. Clothes look quite expensive, neat and new, suggesting a certain degree of wealth and success (which might not necessarily be true of all older people). Representation is generally positive: character represente d as smiling/ laughing/happy. 3) For Question 3 (Galaxy - Propp's Character Theory) use the mark scheme to write down the main characters that you could have referenced and how we can link them to the Galaxy advert CSP.  Hero- i could've describe...

  Context: 1. Open his official website (marcusrashfordofficial.com). Find ONE thing that is about FOOTBALL and ONE thing that is about CAMPAIGNING. What does this balance suggest about his brand priorities? On Marcus Rashford’s website, the "Career" section covers his football for Manchester United and England, while the "Book Club" section focuses on his campaigning against child food poverty.  Giving both a main spot on his site shows that his campaigning is just as important to him as playing sports. This balance suggests his brand priorities are about using his fame to help people. Instead of just being a footballer who does charity on the side, he built his whole brand around making a real difference for young people. Language: Analyse the website (or a page of it) using the denotation/connotation method, then judge its coherence. 1.  Write 3 things you DENOTE (literally see). Marcus Rashford Football Trainers 2.  For each, write what it CONNOTES (suggests). S...

  Summer Project Tasks Brief 4 (Sports Promotion): Find the official website and social media feeds (e.g., Instagram/TikTok) of a real sports personality or presenter (e.g., Marcus Rashford, Serena Williams, Alex Scott). I have chosen Lewis Hamilton's Instagram page.   1. Mise-en-scène (CLAMPS)  Costume: Red Ferrari kit, streetwear, and suits. Shows he’s a top athlete who loves fashion. Lighting: Bright sunlight with sharp contrast. Keeps photos looking clean and high quality. Actor Placement: Hamilton is right in the center of most photos, showing confidence. Make-up / Grooming: Braids, clean beard, and jewelry. Expresses his style and culture. Props: Ferrari supercars and helmets. Represents speed, money, and success. Setting: F1 tracks, garages, and beaches. Shows his balance between work and life. 2. Mise-en-scène (CLAMPS) Costume: Black designer-style outfit with a silver necklace and earrings. Shows Hamilton’s fashionable and sophisticated image. Lighting: Dark lig...

1) Type up any feedback from your teacher in full (you do not need to write the mark/grade if you do not wish to). "Do more for the 20 mark question. Think about the eras of each show." 2) Look at the mark scheme document linked above. Question 1.1 asks about mise-en-scene. What do we use to remember mise-en-scene? Give one example answer from the clip too - you'll find example answers in the mark scheme. CLAMPS: Costume, Lighting, Actor placement/movement, make-up,  props, setting. Wills Costume -  makes him look like he is from our world 3) Question 1.2 asks about narrative features in the extract. Look at the mark scheme to pick out three possible answers for this question.  Excellent analysis of the product that is detailed and critically engages with the nuanced aspects of how media language is used. Focus on how narrative features communicate meanings is thorough and effective. Consistent appropriate and effective use of subject terminology throughout. 4) Now focus ...

Context: Deregulation and the Evolution of Radio 1. What is meant by the term ‘deregulation’ in the context of the UK radio industry? How does this contrast with how the UK government historically controlled the airwaves up until the 1970s? Deregulation refers to the systematic dismantling of these strict state rules, shifting the power from government regulators over to the free market. Before deregulation, ownership laws prevented a single company from buying up too many radio stations. 2. Explain how deregulation dismantled ownership laws. How did this change allow multinational media conglomerates to sweep in and build massive national brand networks? Deregulation dismantled these barriers. This allowed multinational conglomerates like BMG to sweep in, buy up local stations, and build massive national brand monopolies. 3. In a heavily regulated era, radio stations faced strict penalties or license loss if they abandoned local programming or dropped community news quotas. How has mo...

  Historical, Social and Cultural Contexts 1) What radio stations were offered by the BBC before 1967? BBC Radio Home BBC Radio Light BBC Radio Third 2) How was BBC radio reorganised in September 1967? What were the new stations that launched? The BBC reorganised and renamed their radio channels. On 30 September 1967, the Light Programme was split into Radio 1 offering continuous "Popular" music and Radio 2 for more 'Easy Listening'. 3) What was pirate radio and why was it popular? Less formal radio that was broadcast from international waters, on a boat, which means they had no regulators. There were changing attitudes to music and youth culture in the early 1960s.  ‘Pop’ music was becoming more popular and attitudes in young people were becoming more relaxed.  There was clearly a need for a radio outlet for this music with a less formal presentation style; but there was nothing on the BBC. This led to the growth of ‘pirate’ radio stations who could produce these sho...

1) Doctor Who 2) His Dark Materials 3) Television & Radio 4) End Of Year 1 Exam - Learner Response

1) What is the BBC's mission statement? The BBC's mission statement is t o  to act in the public interest, serving all audiences through the provision of impartial, high-quality and distinctive output and services which inform, educate and entertain. 2) How is the BBC funded? The BBC is funded by TV license payers. 3) What must the BBC do to meet its public service broadcasting responsibilities? (Look at the five bullet points in the notes above). The BBC must be able: To provide information (that is supposed to be balanced) To support learning for people of all ages To produce creative output To have diverse content (such as with its representations) To reflect the United Kingdom, its culture and values to the world 4) Who is the regulator for TV and Radio in the UK? You can find details on this in the notes above. OfCOM 5) How is TV and Radio regulated by Ofcom?  OfCOM oversees all media channels and produces a code of conduct that all media channels must follow or have thei...

Language and Close-Textual Analysis 1) How does His Dark Materials fit the conventions of the fantasy TV genre? it uses a multiverse talking animal daemons and cgi for magical elements 2) Applying Propp's character theory, what character roles do some of the main characters in His Dark Materials fit into?  hero lyra  villain mrs coulter  helper lee scoresby  false hero lord asriel 3) What enigma and action codes (Barthes) can you find in His Dark Materials?  enigma empty streets in cittagazze create mystery about where adults went  action pan snarling signals a fight when lyra and will meet 4) What examples of binary opposition (Levi-Strauss) can you find in His Dark Materials?  children vs adults freedom vs control Representations 1) How are women represented in His Dark Materials? stereotypes are subverted because lyra is independent and mrs coulter is a ruthless villain 2) How are men and masculinity represented in His Dark Materials? will shows qui...

WWW/EBI feedback: Q1: 1 Q2: 4 Q3: 1 Q4: 2 Q5: 2 1. Look specifically at question 2. Use the indicative content in the mark scheme for question 2 to write three connotations of the design and layout of Tatler. Non Overcrowded, Sophisticated, Central Focus Point. 2. Now look at question 3 - Heat magazine. Use the indicative content in the mark scheme to write three ways celebrities are represented in Heat magazine. Portrayed in a bad light, Insider secret info, Gossip. 3. Look at question 5 - Arctic Monkeys and audience identity. This is a real AQA past question with lots of potential answers given in the mark scheme. Choose three answers that specifically refer to the Arctic Monkeys CSP and write them here.  Emotions shown in the song, Camera shots, Instrument style. 4. BLACKPINK - How You Like That didn't come up in this assessment. If this CSP comes up in your end of Year 1 exam, what three things about BLACKPINK and How You Like That could you try to include in your answer?...