Reception Theory

 1) What is the preferred reading of a media text?

The preferred reading of a media text is what they want you to believe.

2) What is the oppositional reading of a media text?

The oppositional reading of a media text is what you actually see yourself.

3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?

The audience reacts negatively toward teenagers in this film, as they are all depicted as gangsters, and commit violent acts.

4) Why might young people reject this reading and construct an oppositional reading of the trailer?

They may disprove the visualization of teens in this film because of the way they act and their unrealistic grouping patterns, acting like older criminals rather than teens.

5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings.

A preferred reading would see this advert as a delicious and cheap replacement for a traditional meal, seeing the burger as healthy and filling due to the way its marketed, as they list out all the ingredients to make the ingredients sound high quality. This is a smart and strategic marketing strategy that manipulates a person with a preferred reading mindset. A negotiated reading would see this as an ok meal replacement, because it would be seen in a few different ways. For example, they may find it cheap and filling, but not healthy. A person with a negotiated reading would normally be on both sides while having positive views and also stating the negative views they think about. An oppositional reading would go completely against the brand and its food, stating the negative thoughts they think of, like the fact that it is very unhealthy, has lots of calories and has a relatively high chance of causing constipation, etc.