Demographics and Psycographics

1. What information do media companies use to create a demographic profile of their audience?

Media companies use Demographic Data like your age, gender or income.

2. Why are media companies and advertisers increasingly using audience profiling and not just demographics?

Demographics are not good enough because they are not as effective as audience profiling on its own.

3. What are the seven different Pychographic groups? 

The aspirer, the reformer, the explorer, the succeeder, the resigned, the mainstream, and the struggler.

4. Write a brief summary of what each Psychographic group is seeking or motivated by.


The aspirer - materialistic people
the reformer - independent people
the explorer - driven by discovery
the succeeder - self confident people
the resigned - people with constant unchanging values
the mainstream - people who live normally
the struggler - someone who cannot live normally and aspires to become the mainstream

5. What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! 


I think I belong in the Reformer category, or the succeeder category.

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