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Advertising and Marketing: Key Conventions

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1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See  the Maltesers advert above for an example of how to do this. The Skittles advert portrays a rainbow made of skittles behind a bag of the product showing its variety and how the sweets are well colourised and shaped, which is a pro towards the rates of consumers purchasing the product. 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?  Look at the Maltesers example above if you are unsure how to complete these tasks. The USP of Skittles would be its absurd marketing strategies, and convenience of being a flavourful, bite sized treat that doesn't melt in your hand like chocolate, a crispy outer shell and a soft chewy inner. Part 2: Advert Research Use Google i...

I, Daniel Blake - Blog Task

  1) What is independent cinema and how is it different to Hollywood blockbusters? Lower Budget films with lesser known actors, who have no parent company. 2) What is I, Daniel Blake about? I, Daniel Blake is about a man who is fed up with the current benefits and work system after his woodworking job was taken away from him. 3) Who directed I, Daniel Blake and why is this important? Ken Loach directed the film, and is important because he is the best known of the cast. 4) How was I, Daniel Blake promoted to an audience? List at least  three  different methods used by the film's marketing campaign and  how  they targeted their audience. The film was targeted towards new voters so they would stick with the vote in the future. 5) What unusual or creative marketing methods were used to get audiences talking about the film? They projected the films cover writing onto the houses of parliament. 6) What was the estimated production budget for I, Daniel Blake and how mu...

Media Assessment 1: Learner Response

 1) Type up your Next Steps in full (you don't need to write the mark and grade if you want to keep this confidential).  Revise all current and future topics. 2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question:  Q1: 1/1 Q2: 1/1 Q3: 6/12 Q4: 2/2 Q5: 2/6 Q6: 4/8 3) Identify one of your stronger questions. Why did you do better on this question? Use the mark scheme to help you with this.  Question 4, as I identified key features best to get full marks on this question. 4) Identify one of your weaker questions. Why did you score lower on this particular question? Use the mark scheme to help you with this.  Question 5, as I explained myself well, but not in depth enough with media terms and language devices. 5) Finally, write a new, detailed paragraph for Question 3 - the unseen text 12 mark question. Use the mark scheme to identify anticipated content you can add to your response and make sure you refer to the t...

Film Industry: Black Widow CSP

1) List the companies involved in the creation of Black Widow. You may wish to use Black Widow's IMDB entry to help with this - see the company credits page - but the answers can also be found in the notes above. Marvel Studios 2) What is conglomerate ownership and how does it link to Black Widow?  A large company buying out smaller companies to expand diversely,  and it links to Black Widow because Disney, a massive media conglomerate, owns Marvel Studios, allowing them to integrate Black Widow across films, TV, streaming (Disney+), merchandise, and theme parks, etc, creating synergy. 3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie? The high quality scenes that dont look poorly made, for example the helicopter scene and fighting in the arctic. 4) How was Black Widow promoted to an audience? List at least three different methods used by the film's marketing campaign and why they were effective in promotin...

Marketing - Marvel Cinematic Universe

1) How many films were there in the Marvel Cinematic Universe (MCU) at the time of this article? 22 Films. 2) How much money have the MCU films made in total according to this article? 13.7 billion pounds. 3) Why did Marvel create the Avengers films? To build a massive interconnected universe of all marvel films 4) Who owns the rights to Spiderman and why is the character now appearing in Marvel films? Sony Pictures, but marvel owns the merchandising rights. 5) Which company owns the rights to the Fantastic Four and the X-Men? Marvel - 20th century fox 6) Look at the very end of the article. What has Disney announced regarding TV shows on their new streaming service Disney+? a loki themed tv show

Film Industry - Blog Index

Industries - Ownership & Control Marketing - Marvel Cinematic Universe Black Widow - Blog Tasks I, Daniel Blake - Blog Task

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