Media Aaron 2011

A+M Index 1. A+M : Conventions  2. Gender Stereotypes in Adverts 3. OMO CSP 4. Galaxy CSP 5. NHS CSP

1) What is an advertising campaign? An advertising campaign is a planned series of ads with a single message or goal, shown across various platforms like TV and social media over a specific period. 2) What is the objective of the NHS Represent campaign? The adverts goal is to get more young people from Black and Asian backgrounds to register as blood donors to help treat diseases like Sickle Cell. 3) What does this advert want people to do once they've seen it (the 'call to action')? The advert tells people to go to the NHS website or app to register and book an appointment to give blood. 4) What advert called 'Represent'? It uses a double meaning: "representing" your community by standing up for your roots and the medical need for the donor pool to "represent" or match the UK's actual diversity. 5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why t...

1) What  key conventions  of TV advertising can you find in the Galaxy advert? Themes of luxury, and indulgence for over 25 years. 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. The adverts key focus is to show that the chocolates texture is smooth and silky. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Audrey Hepburn was an actress in the late and early 50s and 60s, and they chose her for nostalgia, and the advert was aimed toward older people who have seen some of her films. 4) In your own words, what is intertextuality? relations between texts. 5) What Audrey Hepburn films are referred to in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)? Roman Holiday is referred, as it has been shot in the same place, and has the same themes (like the time perio...

  1) What year was the advert produced? 1955 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. They were represented as subservient housewives 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? It shows the functionality of the product, and that it doesn't just stop at white clothes, it goes for shiny spotless white clothes. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? In the 1950s, women would glam themselves up for their husbands for visual appeal. 5) Why is a picture of the product added to the bottom right of the advert? To showcase the products packaging for brand identity and so its easy to remember while in the store 6) What are the connotations of the chosen...

  1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  Happy Housewife, Subservient Housewifes 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. Multitasker, Professional Wife, Fashion icon 5) How do your chosen adverts suggest representations of gender have changed over the last 60 years?  Women are no longer portrayed as dependents who do housework, but now as independent individuals, and health & fashion icons.

1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See  the Maltesers advert above for an example of how to do this. The Skittles advert portrays a rainbow made of skittles behind a bag of the product showing its variety and how the sweets are well colourised and shaped, which is a pro towards the rates of consumers purchasing the product. 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?  Look at the Maltesers example above if you are unsure how to complete these tasks. The USP of Skittles would be its absurd marketing strategies, and convenience of being a flavourful, bite sized treat that doesn't melt in your hand like chocolate, a crispy outer shell and a soft chewy inner. Part 2: Advert Research Use Google i...