Tatler CSP: Blog Task

 1) Look at the Tatler Media Pack. Go to page 2: How does the editor introduce the magazine?

The editor of Tatler says that ‘‘TATLER IS A FABULOUSLY TARGETED, SENSATIONALLY ACCURATE RIFLE SHOT TO THE VERY RICHEST READERS IN THE COUNTRY. THESE PEOPLE LIVE THE LIFE REFLECTED ON OUR PAGES, BOTH PHYSICAL AND VIRTUAL. AND BOY, DO THEY LOVE TO SHOP”.

2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?

This suggests that they come from a rich background, living in high end places that are widely known as being "posh", such as Central London, Windsor etc.

3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?

they think this fashion is only for people with higher end backgrounds and with money. They roughly spend about 1.9 billion annually on fashion items and beauty products.

4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the psychographic audience group that best fits Tatler?

Tatler serves a wealthy and socially connected audience that are interested in luxury consummating items.

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