Arctic Monkeys I Bet You Look Good On The Dancefloor CSP - Blog Task

 Audience


1) What do we know about the Arctic Monkeys audience? Think demographics, psychographics and how they got into the band.

Arctic Monkeys are an English indie rock band from Sheffield. The lead singer is called Alex Turner. Since forming in 2002, they have released six albums and won seven Brit Awards. They were one of the first bands to come to the public’s attention due to the internet, heralding a new way that bands are produced and marketed.

2) What audience pleasures are offered by the music video for I Bet You Look Good On The Dancefloor?

I Bet You Look Good on the Dancefloor is their first single from debut album Whatever People Say I Am, That’s What I’m Not released with niche, independent record label Domino. The album was released in January 2006 and went straight to number 1 selling over 350,000 copies in its first week. Audience pleasures would include diversion - the song is upbeat and fast-paced. Fans who followed the band from the early days might find a sense of personal relationship while many young people would get a sense of personal identity from the lyrics to the song (about going out to a club and drinking).

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to Arctic Monkeys fans. Why did you choose those moments?

Close up on face - Shows the lead singers expressions while singing the song and tells his intentions.
Close up on mic and mouth - Shows his song is fast paced
Fill shot of instrumentals - Shows the genre of music and also shows that music types instruments and how they are played

4) How did fans take a leading role in making Arctic Monkeys famous back in 2005?

Sharing the songs illegally on P2P sites, though this wasn’t known by the band or promoted when they found out. It allowed their music to be heard by a much wider audience.

5) How are fans positioned to respond to the band? What does Arctic Monkeys want fans to think about their video?

The bands video is designed to look like a 1980s TV performance on programmes such as Top of the Pops or The Old Grey Whistle Test. It was filmed using old 1980s Ikegami 3-tube colour TV cameras to give it an authentic, nostalgic effect. This attracts an older audience who experienced TV in the 1980s who like rock music.

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