Media Aaron 2011

  1) Look at the  Tatler Media Pack . Go to  page 2 : How does the editor introduce the magazine? The editor of Tatler says that  ‘‘TATLER IS A FABULOUSLY  TARGETED, SENSATIONALLY  ACCURATE RIFLE SHOT TO THE  VERY RICHEST READERS IN THE  COUNTRY. THESE PEOPLE LIVE THE  LIFE REFLECTED ON OUR PAGES,  BOTH PHYSICAL AND VIRTUAL. AND  BOY, DO THEY LOVE TO SHOP”. 2) Now go to  page 4  of the Media Pack. Focus on the print magazine ( NOT  tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? This suggests that they come from a rich background, living in high end places that are widely known as being "posh", such as Central London, Windsor etc. 3) Look at  page 6 . What do Tatler readers think about fashion? How much do they spend? ...

A+M Index 1. A+M : Conventions  2. Gender Stereotypes in Adverts 3. OMO CSP 4. Galaxy CSP 5. NHS CSP

1) What is an advertising campaign? An advertising campaign is a planned series of ads with a single message or goal, shown across various platforms like TV and social media over a specific period. 2) What is the objective of the NHS Represent campaign? The adverts goal is to get more young people from Black and Asian backgrounds to register as blood donors to help treat diseases like Sickle Cell. 3) What does this advert want people to do once they've seen it (the 'call to action')? The advert tells people to go to the NHS website or app to register and book an appointment to give blood. 4) What advert called 'Represent'? It uses a double meaning: "representing" your community by standing up for your roots and the medical need for the donor pool to "represent" or match the UK's actual diversity. 5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why t...

1) What  key conventions  of TV advertising can you find in the Galaxy advert? Themes of luxury, and indulgence for over 25 years. 2) What is the  key message  the Galaxy advert is communicating about its chocolate? The slogan for the advert will help you with this question. The adverts key focus is to show that the chocolates texture is smooth and silky. 3) Who is Audrey Hepburn and w hy did Galaxy select Audrey Hepburn for this advert?  Audrey Hepburn was an actress in the late and early 50s and 60s, and they chose her for nostalgia, and the advert was aimed toward older people who have seen some of her films. 4) In your own words, what is intertextuality? relations between texts. 5) What Audrey Hepburn films are referred to in this advert and how is this effect created (e.g. mise-en-scene - CLAMPS: costume, lighting, actors, make-up, props, setting)? Roman Holiday is referred, as it has been shot in the same place, and has the same themes (like the time perio...