Media Aaron 2011

  1) What year was the advert produced? 1955 2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam. They were represented as subservient housewives 3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product? It shows the functionality of the product, and that it doesn't just stop at white clothes, it goes for shiny spotless white clothes. 4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society? In the 1950s, women would glam themselves up for their husbands for visual appeal. 5) Why is a picture of the product added to the bottom right of the advert? To showcase the products packaging for brand identity and so its easy to remember while in the store 6) What are the connotations of the chosen...

  1) Find  three  adverts featuring women that are from the 1950s or 1960s.  Save the images to your Media folder as jpegs and then import them into your blog post.  Hint:  You may wish to look at car, perfume or cleaning products but can use any product you wish. 2) Find  three  adverts featuring women that are from post-2000.  Save the images to your Media folder as jpegs and then import them into your blog post. 3) What stereotypes of women can you find in the 1950s and 1960s adverts? Give specific examples.  Happy Housewife, Subservient Housewifes 4) What stereotypes of women can you find in the post-2000s adverts? Give specific examples. Multitasker, Professional Wife, Fashion icon 5) How do your chosen adverts suggest representations of gender have changed over the last 60 years?  Women are no longer portrayed as dependents who do housework, but now as independent individuals, and health & fashion icons.

1) What  key conventions  of print adverts can you find and what are the  connotations  or deeper meanings of each convention?  For each convention, write about how it communicates meaning to the audience. See  the Maltesers advert above for an example of how to do this. The Skittles advert portrays a rainbow made of skittles behind a bag of the product showing its variety and how the sweets are well colourised and shaped, which is a pro towards the rates of consumers purchasing the product. 2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?  Look at the Maltesers example above if you are unsure how to complete these tasks. The USP of Skittles would be its absurd marketing strategies, and convenience of being a flavourful, bite sized treat that doesn't melt in your hand like chocolate, a crispy outer shell and a soft chewy inner. Part 2: Advert Research Use Google i...

  1) What is independent cinema and how is it different to Hollywood blockbusters? Lower Budget films with lesser known actors, who have no parent company. 2) What is I, Daniel Blake about? I, Daniel Blake is about a man who is fed up with the current benefits and work system after his woodworking job was taken away from him. 3) Who directed I, Daniel Blake and why is this important? Ken Loach directed the film, and is important because he is the best known of the cast. 4) How was I, Daniel Blake promoted to an audience? List at least  three  different methods used by the film's marketing campaign and  how  they targeted their audience. The film was targeted towards new voters so they would stick with the vote in the future. 5) What unusual or creative marketing methods were used to get audiences talking about the film? They projected the films cover writing onto the houses of parliament. 6) What was the estimated production budget for I, Daniel Blake and how mu...