Film Industry: Black Widow CSP

1) List the companies involved in the creation of Black Widow. You may wish to use Black Widow's IMDB entry to help with this - see the company credits page - but the answers can also be found in the notes above.

Marvel Studios

2) What is conglomerate ownership and how does it link to Black Widow? 

A large company buying out smaller companies to expand diversely, and it links to Black Widow because Disney, a massive media conglomerate, owns Marvel Studios, allowing them to integrate Black Widow across films, TV, streaming (Disney+), merchandise, and theme parks, etc, creating synergy.

3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie?

The high quality scenes that dont look poorly made, for example the helicopter scene and fighting in the arctic.

4) How was Black Widow promoted to an audience? List at least three different methods used by the film's marketing campaign and why they were effective in promoting the film. 

social media campaigns made the film recognised online, billboards for when people were outside and teaser trailers/adverts for movie anticipation

5) What was the production budget for Black Widow and how much did it make at the box office? 

200 million production budget, and around 380 million box office.

6) Would you consider Black Widow a successful Hollywood blockbuster? Why? 

It made nearly double its production budget at box office.

7) Who regulates the film industry in the UK? 

the BBFC.

8) What age rating was Black Widow given? Why? 

12A, because of mild violence scenes.

9) Read this feature on Marvel using a fan's tweet to help market the film. Why is audience interaction such an important aspect of modern film marketing? 

Creates a sense of connection with the viewers.

10) What other interesting details can you pick out of the article about Black Widow marketing? For example, you may want to make a note of some statistics, ratings or how they used TikTok influencers to help promote the film.

The marketing for Black Widow connected into TikTok influencers to associate with younger fans, making the film feel relevant. In its first week, it gained a staggering 125 million views across social media, showing just how much excitement there was.

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