Media Aaron 2011

  1) What is the preferred reading of a media text? The preferred reading of a media text is what they want you to believe. 2) What is the oppositional reading of a media text? The oppositional reading of a media text is what you actually see yourself. 3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? The audience reacts negatively toward teenagers in this film, as they are all depicted as gangsters, and commit violent acts. 4) Why might young people reject this reading and construct an oppositional reading of the trailer? They may disprove the visualization of teens in this film because of the way they act and their unrealistic grouping patterns, acting like older criminals rather than teens. 5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and oppositional readings. A preferred reading would see this advert as a delicious and cheap replacement for a traditional meal, seeing the burger as h...

Task 1: 1) What is the preferred reading of a media text? The meaning the producers intend to communicate. 2) What is the oppositional reading of a media text? The oppositional reading goes against the meaning the producers are trying to create. Task 2: 1) Write a definition of a  passive  audience:  An audience that takes in information from the media passively. 2)  Write a definition of an  active  audience:  An audience that is more up to date, and make decisions on their own. 3) Write a definition of the  hypodermic needle  theory:  This is the suggestion that audiences are always  passive  and therefore take the intended message from the producer as if it was injected into their minds. This assumes no individual difference in audience members.  4) Write down a  media product  (e.g. TV show, newspaper or videogame)   for each category of Blumler and Katz's Uses and Gratifications theory and  WHY...

1) First blog task - 10 questions 2) Poster Analysis 3)  Denotation and Connotation 4) Introduction to Photoshop 5) Mise-en-scene: Stranger Things 6)  Camerawork - Doctor Who: Shots and angles 7) Camera Movement and Editing 8) Blog feedback and learner response - not in this lesson  9) Demographic Research  10) Demographics and Psycographics

1.  What information do media companies use to create a demographic profile of their audience? Media companies use Demographic Data like your age, gender or income. 2. Why are media companies and advertisers increasingly using audience profiling and not just demographics? Demographics are not good enough because they are not as effective as audience profiling on its own. 3. What are the seven different Pychographic groups?  The aspirer, the reformer, the explorer, the succeeder, the resigned, the mainstream, and the struggler. 4. Write a brief summary of what each Psychographic group is seeking or motivated by. The aspirer - materialistic people the reformer - independent people the explorer - driven by discovery the succeeder - self confident people the resigned - people with constant unchanging values the mainstream - people who live normally the struggler - someone who cannot live normally and aspires to become the mainstream 5. What psychographic group or groups do  Y...

 . Top Gear Magazines are aimed at a target audience of people at the age of 15 and up, but is viewed by all ages, usually viewed on tv instead of the magazines but are viewed. Why they may read the magazine is because they are interested in automobiles or motorsport.