BLACKPINK HYLT - CSP

 Introduction to Music Video and BLACKPINK HYLT: Blog tasks


Introduction Q's:

1) What are the key conventions of music video?

The key conventions of the BLACKPINK Music video include the Background of the video, (the constant change of setting), the visual effects like flames etc and the choice of outfit style along with korean style makeup. This links to their home countries style in fashion.

2) What is intertextuality?

intertextuality is when one media text references another media text – through genre, conventions, mise-en-scene or specific cultural references.

3) When did music videos first become a major part of the music industry?

around the time when MTV was introduced. (1981)

4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

MTV was launched on the 1st of August 1981, and introduced the concept of music videos which showed either the emotions or story of the song.

5) How are music videos distributed and watched in the digital age?

VIA any streaming service, such as youtube, spotify, deezer etc

BLACKPINK: How You Like That Q's:

Audience

1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

Blinks 

2) What audience pleasures are offered by the music video for How You Like That?

Applying Blumler and Katz Uses and Gratifications theory:
  • Diversion: Music video conventions – performance, effects, fast pace etc.
  • Personal relationships: Fan interaction online through social media is a key element of K-pop’s global success. Fans feel like they ‘know’ the band members.
  • Personal identity: K-pop fandom often involves copying the look of band members and seeing their own style reflected on screen.
  • Surveillance: Western audiences gain knowledge of Korean music and culture.

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 

Lisa’s Rap: The "Look at you, now look at me" part went viral for a reason. Fans love her confidence and the high-fashion look she has in that scene.

Modern Hanboks: Seeing the girls do the final dance in updated traditional Korean clothes was a huge deal. It showed their roots while still looking modern.

The Ending Dance Break: The sheer scale of the choreography with all the backup dancers gives the song that "power" feel that Blinks love.

4) How was the How You Like That music video marketed and promoted to the audience?

They built hype for weeks using teaser posters and individual member clips. They also made sure to debut the song on The Tonight Show Starring Jimmy Fallon to hit the US and Korean markets at the exact same time.

5) Why is K-pop a global phenomenon and what has helped it to become so popular?

It’s the "full package” for that fanbase. You don’t just get a song, you get high-level dancing, cinematic videos, and fashion.

Industry

1) How were BLACKPINK formed and what records have they broken?

They were put together by YG Entertainment after years of "trainee" training. They’ve broken massive records, like being the first K-pop girl group to headline Coachella and having several videos hit over a billion views.

2) What other successful artists have YG Entertainment created? You may need to Google this.

Big names like BIGBANG, 2NE1, PSY, and newer groups like Treasure.

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos? 

Instead of just watching a video on TV, fans now use them to start TikTok challenges and post reaction videos. It makes the music an interactive, global event.

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

The fact that they collaborate with stars like Lady Gaga and Selena Gomez shows the industry has no borders.

5) How are UK-based music videos regulated and what types of content require warnings? 


In the UK, groups like the BBFC and Ofcom check music videos for stuff that isn't safe. They mainly watch out for:
Violence or scary scenes.
Drug use or drinking.
Dangerous stunts that kids might try to copy at home.

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